The single most important thing that design does is affect our mood. Being in a space can make us feel relaxed and ready to resolve issues at hand, or too tense to focus, for example. Environments can encourage people to be engaged, satisfied with their jobs, or to trust their co-workers.
The Power of Design to Drive Emotional Experience
About the Author
Sally Augustin, Ph.D., is a practicing environmental/design psychologist and a principal at Design With Science, a cognitive, science-based design consultation firm. She has extensive experience integrating science-based insights to develop recommendations for the design of places, objects and services that support desired cognitive, emotional and physical experiences. Her clients include manufacturers, service providers, and design firms in North America, Europe and Asia.
